Skills
The Oracle Responsys Marketing Platform 2026 Implementation Professional certification is designed for Responsys implementers and system integrators who implement the Oracle Responsys Marketing platform. Individuals who earn this certification are skilled at performing account administration tasks, integrations. initial warm-up; configuration, creating and managing Campaign/Forms; creating multi-wave message automations using Program; managing Reports; and developing basic Responsys Personalization Language (RPL).
Configuring Accounts
Implementing Data Model and Data Integration
Developing Campaigns
Using Advanced Campaigns
Leveraging AI/ML/Mobile and Automation Features
Applying AI to content optimization and campaign decisions
Managing SMS ShortURL deep linking and compliance
Configuring event data, reporting, and analytics integrations
Maintaining profile governance and program orchestration
Supporting RCS conversational experiences and performance analysis
Maintaining mobile SDK security and platform readiness